Casabrews CM5418 Espresso Machine: In-Store Launch at Target Concludes Successfully

September 28, 2025-the coffee machine brand dedicated to professional home brewing, is thrilled to announce the successful completion of a significant initiative: the exclusive in-store launch of our best-selling CM5418 Espresso Machine at Target, with full rollout to over 1,000 stores completed within one week.

casabrews cm5418 target

Our CM5418 espresso machine was available in more than 1,000 Target locations across the U.S. , beginning September 28, 2025. This significant step marks Casabrews’ first major move into physical retail, bringing the quality and value our customers love closer than ever before.

target cm5418

Enhancing the Shopping Experience: From Online to Future Retail

The stainless steel CM5418 has built a strong reputation online, and its availability in Target stores provided a vital new touchpoint for customers to experience the machine firsthand. The overwhelming success of this launch sets the stage for future, more permanent retail plans.
In addition to the physical launch, Casabrews is enhancing our digital presence by transitioning our Target.com relationship from a Target Plus (third-party) model to a 1P vendor partnership. This upgrade allows for full integration into the Target app and Target.com, enabling us to provide:
  Richer Content: More detailed product education, lifestyle imagery, and helpful how-to videos.
  Seamless Shopping: A smoother, more integrated purchasing experience for our customers.

Our Continued Commitment

Looking ahead, we are now actively assessing the data from this initial launch and exploring opportunities to introduce a broader assortment, including exclusive bundles and unique colorways, in future permanent retail releases.

Casabrews is now available in over 1,000 Target stores nationwide.
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